{"id":8371,"date":"2026-01-10T12:00:00","date_gmt":"2026-01-10T10:00:00","guid":{"rendered":"https:\/\/m-wagih.com\/blog\/?p=8371"},"modified":"2026-03-17T15:44:39","modified_gmt":"2026-03-17T13:44:39","slug":"marketing-roadmap-10","status":"publish","type":"post","link":"https:\/\/m-wagih.com\/blog\/marketing-roadmap-10\/","title":{"rendered":"\u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0639\u0627\u0634\u0631 \u2014 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"\t\t
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.ref-num{flex-shrink:0;width:26px;height:26px;background:var(--ink);color:#fff;border-radius:4px;display:flex;align-items:center;justify-content:center;font-size:.72rem;font-weight:700;margin-top:.1rem}\n .ref-body{color:var(--ink-soft);line-height:1.6}\n .ref-body em{font-style:normal;color:var(--ink);font-weight:500}\n .ref-body a{color:var(--accent-2);text-decoration:underline;direction:ltr;display:inline-block}\n .intro-banner{background:var(--paper-2);border-bottom:3px solid var(--ink);padding:2.5rem 2rem;text-align:center}\n .intro-banner p{max-width:680px;margin:0 auto;color:var(--ink-soft);font-size:1.05rem;text-align:justify;text-justify:inter-word}\n .day-nav{background:var(--ink);color:rgba(255,255,255,.7);text-align:center;padding:2.8rem 2rem;margin-top:4rem;font-size:.92rem;display:flex;justify-content:center;gap:4rem;flex-wrap:wrap}\n .day-nav div strong{color:#fff;font-size:.95rem;display:block;margin-bottom:.3rem}\n .day-nav div span{font-size:.82rem;color:rgba(255,255,255,.45)}\n .day-nav a{text-decoration:none;color:inherit}\n @keyframes fadeUp{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:translateY(0)}}\n .masthead-inner>*{animation:fadeUp .55s ease both}\n .masthead-inner>*:nth-child(1){animation-delay:.05s}\n .masthead-inner>*:nth-child(2){animation-delay:.15s}\n .masthead-inner>*:nth-child(3){animation-delay:.25s}\n .masthead-inner>*:nth-child(4){animation-delay:.35s}\n <\/style>\n<\/head>\n<body>\n\n<header class=\"masthead\">\n <div class=\"masthead-inner\">\n <div class=\"roadmap-label\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 - \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0631\u0627\u0641<\/div>\n <h1>\u0627\u0644\u064a\u0648\u0645 <span>\u0627\u0644\u0639\u0627\u0634\u0631<\/span> \u2014 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h1>\n <div class=\"masthead-sub\">\u0627\u0644\u0628\u0646\u0627\u0621 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u00b7 \u0645\u0646 \u0627\u0644\u0627\u0633\u0645 \u0625\u0644\u0649 \u0627\u0644\u0623\u0635\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/div>\n <div class=\"masthead-meta\">\n <span>\u0627\u0644\u0645\u0633\u062a\u0648\u0649: \u0645\u062a\u0648\u0633\u0637<\/span>\n <span class=\"dot\"><\/span>\n <span>\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629: \u0662\u0667 \u062f\u0642\u064a\u0642\u0629<\/span>\n <span class=\"dot\"><\/span>\n <span>\u0627\u0644\u064a\u0648\u0645 \u0661\u0660 \u0645\u0646 \u0669\u0660<\/span>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"intro-banner\">\n <p dir=\"rtl\">\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u0639\u0634\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0630\u064a \u064a\u064f\u0644\u062e\u0651\u0635 \u0643\u0644 \u0645\u0627 \u0633\u0628\u0642: \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0644\u0627 \u0627\u0644\u0627\u0633\u0645 \u0648\u0644\u0627 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u2014 \u0628\u0644 \u0645\u062c\u0645\u0644 \u0645\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647\u060c \u064a\u0641\u0643\u0631 \u0641\u064a\u0647\u060c \u0648\u064a\u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u064a\u0646 \u064a\u064f\u0648\u0627\u062c\u0647 \u0645\u0646\u062a\u062c\u0643. \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0647\u064a \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u2014 \u0648\u0623\u0635\u0639\u0628\u0647 \u0628\u0646\u0627\u0621\u064b.<\/p>\n<\/div>\n\n<main class=\"page\">\n\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/div>\n <h2 class=\"section-title\">\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u0623\u0639\u0645\u0642 \u0645\u0646 \u0634\u0639\u0627\u0631 \u0648\u0623\u0648\u0633\u0639 \u0645\u0646 \u0645\u0646\u062a\u062c<\/h2>\n\n <p>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0639\u0644\u0628\u0629 \u0643\u0648\u0644\u0627 \u0628\u0644\u0627 \u0634\u0639\u0627\u0631 \u0648\u0639\u0644\u0628\u0629 \u0643\u0648\u0643\u0627\u0643\u0648\u0644\u0627\u061f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u062d\u062f \u062a\u0642\u0631\u064a\u0628\u064b\u0627\u060c \u0644\u0643\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0641\u0648\u0642 \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u0639\u0634\u0631\u0627\u062a \u0623\u0636\u0639\u0627\u0641\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0627\u0644\u064a. \u0647\u0630\u0627 \u0627\u0644\u0641\u0627\u0631\u0642 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0645\u0627 \u0646\u0633\u0645\u064a\u0647 \u00ab\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u00bb \u2014 \u0627\u0644\u0623\u0635\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633 \u0627\u0644\u0630\u064a \u064a\u064f\u0636\u064a\u0641 \u0623\u0648 \u064a\u064f\u0642\u0644\u0651\u0635 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064f\u062f\u0631\u064e\u0643\u0629 \u0644\u0643\u0644 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u062a\u062d\u0645\u0644 \u0627\u0644\u0627\u0633\u0645.<\/p>\n\n <div class=\"def-card\">\n <div class=\"def-label\">\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2014 \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/div>\n <blockquote>\u00ab\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0633\u0645 \u0623\u0648 \u0645\u0635\u0637\u0644\u062d \u0623\u0648 \u062a\u0635\u0645\u064a\u0645 \u0623\u0648 \u0631\u0645\u0632 \u0623\u0648 \u0623\u064a \u0645\u0632\u064a\u062c \u0645\u0646\u0647\u0627\u060c \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u0627\u0626\u0639 \u0645\u0627 \u0648\u062a\u0645\u064a\u064a\u0632\u0647\u0627 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0644\u0643\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0639\u0645\u0642\u060c \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0647\u064a \u0648\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u062a\u0642\u062f\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646.\u00bb<\/blockquote>\n <span class=\"def-source\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c\u060c <em>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629\u060c 2018\u060c \u0635. 256.<\/span>\n <\/div>\n\n <div class=\"def-card\">\n <div class=\"def-label\">\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 <span class=\"ltr\">(Brand Equity)<\/span> \u2014 \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/div>\n <blockquote>\u00ab\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u0641\u0627\u0636\u0644\u064a \u0627\u0644\u0630\u064a \u062a\u064f\u062d\u062f\u062b\u0647 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629. \u0625\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0636\u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u064f\u0646\u0639\u0643\u0633 \u0641\u064a \u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0648\u062a\u0635\u0631\u0641\u0627\u062a\u0647\u0645 \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.\u00bb<\/blockquote>\n <span class=\"def-source\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0643\u0648\u062a\u0644\u0631 \u0648\u0643\u064a\u0644\u0631\u060c <em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0639\u0634\u0631\u0629\u060c 2016\u060c \u0635. 312.<\/span>\n <\/div>\n\n <p><strong>\u0647\u0631\u0645 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0646\u0645\u0648\u0630\u062c \u0643\u064a\u0644\u0631):<\/strong> \u064a\u064f\u0642\u062f\u0651\u0645 \u0643\u064a\u0644\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0647 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u00ab\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00bb (<span class=\"ltr\">2013<\/span>) \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0647\u0631\u0645\u064a\u064b\u0627 \u064a\u064f\u0648\u0636\u0651\u062d \u0643\u064a\u0641 \u062a\u064f\u0628\u0646\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629:<\/p>\n\n <div class=\"pyramid-stack\">\n <div class=\"pyr-row\">\n <div class=\"pyr-label\">\u0627\u0644\u0631\u0627\u0628\u0637\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629<\/div>\n <div class=\"pyr-bar\">\u0627\u0644\u0635\u062f\u0649 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u2014 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u064a\u064f\u062f\u0627\u0641\u0639 \u0639\u0646\u0647\u0627<\/div>\n <\/div>\n <div class=\"pyr-row\">\n <div class=\"pyr-label\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631<\/div>\n <div class=\"pyr-bar\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0648\u062c\u062f\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/div>\n <\/div>\n <div class=\"pyr-row\">\n <div class=\"pyr-label\">\u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0635\u0648\u0631\u0629<\/div>\n <div class=\"pyr-bar\">\u0645\u0639\u0627\u0646\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629: \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a + \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/div>\n <\/div>\n <div class=\"pyr-row\">\n <div class=\"pyr-label\">\u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0628\u0631\u0648\u0632<\/div>\n <div class=\"pyr-bar\">\u0645\u0646 \u0623\u0646\u062a\u061f \u2014 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u0639\u0645\u0642 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0634\u0631\u062d \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a<\/div>\n <h2 class=\"section-title\">\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u0639\u0646\u0627\u0635\u0631\u0647\u0627 \u0648\u0628\u0646\u0627\u0621 \u0642\u064a\u0645\u062a\u0647\u0627<\/h2>\n\n <p>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u064a\u0627\u0646 \u062d\u064a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u2014 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631 \u062c\u0645\u064a\u0644. \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u064f\u0636\u064a\u0641 \u0644\u0628\u0646\u0629\u064b \u0641\u064a \u0627\u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0623\u0648 \u062a\u064f\u0642\u0648\u0651\u0636 \u0645\u0646\u0647. \u0641\u0647\u0645 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0635\u0646\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0647\u0648 \u0634\u0631\u0637 \u0644\u0628\u0646\u0627\u0626\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0644\u0627 \u0639\u0634\u0648\u0627\u0626\u064a.<\/p>\n\n <div class=\"pull-quote\">\n \u00ab\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0623\u0646\u062a \u0639\u0646 \u0646\u0641\u0633\u0643 \u2014 \u0628\u0644 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0639\u0646\u0643 \u062d\u064a\u0646 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u063a\u0631\u0641\u0629.\u00bb\n <cite>\u2014 \u062c\u064a\u0641 \u0628\u064a\u0632\u0648\u0633\u060c \u0645\u0624\u0633\u0633 \u0623\u0645\u0627\u0632\u0648\u0646<\/cite>\n <\/div>\n\n <p><strong>\u0639\u0646\u0627\u0635\u0631 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong><\/p>\n\n <div class=\"identity-grid\">\n <div class=\"id-card\">\n <div class=\"id-icon\">\ud83d\udd24<\/div>\n <div class=\"id-title\">\u0627\u0644\u0627\u0633\u0645<\/div>\n <p>\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0647\u0648\u064a\u0629. \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062c\u064a\u062f \u0642\u0627\u0628\u0644 \u0644\u0644\u0646\u0637\u0642\u060c \u0633\u0647\u0644 \u0627\u0644\u062a\u0630\u0643\u0631\u060c \u0630\u0648 \u0645\u0639\u0646\u0649 \u0625\u064a\u062c\u0627\u0628\u064a \u0623\u0648 \u0645\u062d\u0627\u064a\u062f \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629.<\/p>\n <\/div>\n <div class=\"id-card\">\n <div class=\"id-icon\">\ud83c\udfa8<\/div>\n <div class=\"id-title\">\u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/div>\n <p>\u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645. \u062a\u064f\u0634\u0643\u0651\u0644 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0628\u0635\u0631\u064a \u0627\u0644\u0641\u0648\u0631\u064a \u0648\u062a\u064f\u0639\u0632\u0651\u0632 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n <\/div>\n <div class=\"id-card\">\n <div class=\"id-icon\">\ud83d\udd0a<\/div>\n <div class=\"id-title\">\u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u0646\u0628\u0631\u0629<\/div>\n <p>\u0643\u064a\u0641 \u062a\u062a\u062d\u062f\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u061f \u0631\u0633\u0645\u064a \u0623\u0645 \u063a\u064a\u0631 \u0631\u0633\u0645\u064a\u061f \u062c\u0631\u064a\u0621 \u0623\u0645 \u0644\u0637\u064a\u0641\u061f \u0627\u0644\u0635\u0648\u062a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062a\u0633\u0642\u064b\u0627 \u0639\u0628\u0631 \u0643\u0644 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n <\/div>\n <div class=\"id-card\">\n <div class=\"id-icon\">\ud83d\udca1<\/div>\n <div class=\"id-title\">\u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a\u0629<\/div>\n <p>\u062c\u0645\u0644\u0629 \u0642\u0635\u064a\u0631\u0629 \u062a\u064f\u0644\u062e\u0651\u0635 \u062c\u0648\u0647\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629. \u00ab<span class=\"ltr\">Just Do It<\/span>\u00bb \u0644\u0646\u0627\u064a\u0643\u060c \u00ab<span class=\"ltr\">Think Different<\/span>\u00bb \u0644\u0622\u0628\u0644 \u2014 \u062a\u064f\u0631\u0633\u0651\u062e \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629.<\/p>\n <\/div>\n <div class=\"id-card\">\n <div class=\"id-icon\">\ud83c\udfdb\ufe0f<\/div>\n <div class=\"id-title\">\u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/div>\n <p>\u0627\u0644\u0635\u0641\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0628\u0651\u0631 \u0639\u0646\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629: \u0627\u0644\u062c\u0631\u0623\u0629\u060c \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629\u060c \u0627\u0644\u0645\u0631\u062d\u060c \u0627\u0644\u0631\u0642\u064a. \u062a\u064f\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/p>\n <\/div>\n <div class=\"id-card\">\n <div class=\"id-icon\">\ud83d\udcd6<\/div>\n <div class=\"id-title\">\u0627\u0644\u0642\u0635\u0629 \u0648\u0627\u0644\u0633\u0631\u062f<\/div>\n <p>\u0623\u0635\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0631\u062d\u0644\u062a\u0647\u0627\u060c \u0644\u0645\u0627\u0630\u0627 \u0648\u064f\u062c\u062f\u062a. \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0628\u0646\u064a \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0639\u0627\u0637\u0641\u064a\u064b\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0643\u0644 \u0645\u0627 \u062a\u0633\u062a\u0637\u064a\u0639\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n <\/div>\n <\/div>\n\n <p><strong>\u0645\u0635\u0627\u062f\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2014 \u0646\u0645\u0648\u0630\u062c \u0622\u0643\u0631:<\/strong> \u064a\u064f\u0642\u062f\u0651\u0645 \u062f\u064a\u0641\u064a\u062f \u0622\u0643\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0647 \u00ab\u0625\u062f\u0627\u0631\u0629 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u00bb (<span class=\"ltr\">1991<\/span>) \u062e\u0645\u0633\u0629 \u0645\u0635\u0627\u062f\u0631 \u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u064f\u0634\u0643\u0651\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u0631\u062c\u0639\u064a \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627:<\/p>\n\n <table class=\"equity-table\">\n <thead>\n <tr>\n <th>\u0645\u0635\u062f\u0631 \u0627\u0644\u0642\u064a\u0645\u0629<\/th>\n <th>\u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/th>\n <th>\u0643\u064a\u0641 \u064a\u064f\u0628\u0646\u0649\u061f<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/td>\n <td>\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0623\u0648 \u062a\u0630\u0643\u0651\u0631\u0647\u0627 \u0636\u0645\u0646 \u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/td>\n <td>\u062d\u0636\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u0645\u062a\u0643\u0631\u0631 \u0648\u0645\u062a\u0633\u0642 \u0639\u0628\u0631 \u0627\u0644\u0632\u0645\u0646<\/td>\n <\/tr>\n <tr>\n <td>\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u064f\u062f\u0631\u064e\u0643\u0629<\/td>\n <td>\u062d\u0643\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0639\u0627\u0645 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0628\u062f\u0627\u0626\u0644<\/td>\n <td>\u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u062a\u062c \u0645\u062a\u0641\u0648\u0642\u0629 + \u062a\u0648\u0627\u0635\u0644 \u064a\u0639\u0643\u0633 \u0627\u0644\u062c\u0648\u062f\u0629<\/td>\n <\/tr>\n <tr>\n <td>\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/td>\n <td>\u0643\u0644 \u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0635\u0648\u0631\u060c \u0623\u0641\u0643\u0627\u0631\u060c \u0645\u0634\u0627\u0639\u0631\u060c \u0634\u062e\u0635\u064a\u0627\u062a<\/td>\n <td>\u062a\u0645\u0648\u0636\u0639 \u0648\u0627\u0636\u062d + \u0642\u0635\u0635 \u0645\u062a\u0633\u0642\u0629 + \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0643\u0631\u0631\u0629<\/td>\n <\/tr>\n <tr>\n <td>\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/td>\n <td>\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0625\u0639\u0627\u062f\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0631\u063a\u0645 \u0648\u062c\u0648\u062f \u0628\u062f\u0627\u0626\u0644 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/td>\n <td>\u062a\u062c\u0631\u0628\u0629 \u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a + \u0628\u0631\u0627\u0645\u062c \u0648\u0644\u0627\u0621 + \u0645\u062c\u062a\u0645\u0639<\/td>\n <\/tr>\n <tr>\n <td>\u0623\u0635\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0623\u062e\u0631\u0649<\/td>\n <td>\u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646\u060c \u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629<\/td>\n <td>\u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n\n <p><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0648\u0627\u0644\u062a\u0645\u062f\u064a\u062f \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0629:<\/strong> \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u064a\u0645\u0643\u0646 \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0639\u0628\u0631 \u0639\u062f\u0629 \u062e\u064a\u0627\u0631\u0627\u062a: <strong>\u062a\u0645\u062f\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/strong> (<span class=\"ltr\">Brand Extension<\/span>) \u2014 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0625\u0637\u0644\u0627\u0642 \u0641\u0626\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 (\u0622\u0628\u0644 \u0627\u0644\u0647\u0627\u062a\u0641 \u0645\u0646 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631). <strong>\u062a\u0631\u062e\u064a\u0635 \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/strong> (<span class=\"ltr\">Brand Licensing<\/span>) \u2014 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u0631\u0633\u0648\u0645. <strong>\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0628\u064a\u0646 \u0639\u0644\u0627\u0645\u062a\u064a\u0646<\/strong> (<span class=\"ltr\">Co-Branding<\/span>) \u2014 \u062f\u0645\u062c \u0639\u0644\u0627\u0645\u062a\u064a\u0646 \u0642\u0648\u064a\u062a\u064a\u0646 \u0641\u064a \u0645\u0646\u062a\u062c \u0648\u0627\u062d\u062f \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064f\u062f\u0631\u064e\u0643\u0629 \u0644\u0643\u0644\u064a\u0647\u0645\u0627 (\u0646\u0627\u064a\u0643 + \u0622\u0628\u0644 \u0641\u064a \u062d\u0630\u0627\u0621 \u0630\u0643\u064a).<\/p>\n\n <p><strong>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0639\u0635\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u063a\u064a\u0651\u0631\u062a \u0642\u0648\u0627\u0639\u062f \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a. \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u064f\u0628\u0646\u0649 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0642\u0648\u062f. \u0627\u0644\u064a\u0648\u0645\u060c \u064a\u0645\u0643\u0646 \u0644\u0639\u0644\u0627\u0645\u0629 \u0646\u0627\u0634\u0626\u0629 \u0623\u0646 \u062a\u0628\u0646\u064a \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u0648\u0641\u064a\u064b\u0627 \u0641\u064a \u0623\u0634\u0647\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u064a\u0644 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0623\u0635\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0623\u0646\u0641\u0633\u0647\u0645. \u0644\u0643\u0646 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0623\u064a\u0636\u064b\u0627 \u0643\u0634\u0641\u062a \u0643\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u2014 \u0623\u064a \u0642\u0635\u0648\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u064f\u0635\u0628\u062d \u0631\u0633\u0627\u0644\u0629\u064b \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u062a\u0646\u062a\u0634\u0631 \u0628\u0633\u0631\u0639\u0629 \u062a\u0641\u0648\u0642 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0625\u064a\u062c\u0627\u0628\u064a.<\/p>\n <\/div>\n\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a<\/div>\n <h2 class=\"section-title\">\u062a\u0634\u062e\u064a\u0635 \u0642\u064a\u0645\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062e\u0627\u0631\u0637\u0629 \u0647\u0648\u064a\u062a\u0647\u0627<\/h2>\n\n <p>\u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u064a\u064f\u0645\u062b\u0651\u0644 \u062e\u062a\u0627\u0645 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0641\u064a \u0645\u0633\u0627\u0631 \u0627\u0644\u0640\u0669\u0660 \u064a\u0648\u0645\u064b\u0627 \u2014 \u0648\u0647\u0648 \u064a\u0631\u0628\u0637 \u0643\u0644 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 (STP\u060c \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a) \u0641\u064a \u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0648\u0627\u062d\u062f.<\/p>\n\n <div class=\"exercise-box\">\n <div class=\"ex-header\">\n <div class=\"ex-icon\">\n <svg viewBox=\"0 0 24 24\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg>\n <\/div>\n <div class=\"ex-title\">\u062a\u0645\u0631\u064a\u0646 \u0661\u0660.\u0661 \u2014 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0666\u0665 \u062f\u0642\u064a\u0642\u0629)<\/div>\n <\/div>\n <ol>\n <li><strong>\u0627\u062e\u062a\u0631 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062d\u0644\u064a\u0629<\/strong> \u062a\u0639\u0645\u0644 \u0641\u064a \u0633\u0648\u0642\u0643 \u0623\u0648 \u062a\u0639\u0631\u0641\u0647\u0627 \u062c\u064a\u062f\u064b\u0627. \u0642\u064a\u0651\u0645 \u0648\u0636\u0639\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u0639\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0642\u064a\u0645\u0629 \u0622\u0643\u0631 \u0627\u0644\u062e\u0645\u0633\u0629 \u0628\u062a\u0642\u064a\u064a\u0645 \u0645\u0646 \u0661 \u0625\u0644\u0649 \u0661\u0660 \u0644\u0643\u0644 \u0645\u0635\u062f\u0631 \u2014 \u0648\u062d\u062f\u0651\u062f \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0623\u0636\u0639\u0641 \u0648\u0627\u0644\u0623\u0642\u0648\u0649.<\/li>\n <li><strong>\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629:<\/strong> \u0635\u0650\u0641 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0633\u062a\u0629 (\u0627\u0644\u0627\u0633\u0645\u060c \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u0646\u0628\u0631\u0629\u060c \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0627\u0644\u0642\u0635\u0629) \u0643\u0645\u0627 \u0647\u064a \u0627\u0644\u0622\u0646. \u062b\u0645 \u062d\u062f\u0651\u062f: \u0647\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0645\u062a\u0633\u0642\u0629 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627\u061f \u0647\u0644 \u062a\u0639\u0643\u0633 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u061f<\/li>\n <li><strong>\u062d\u062f\u0651\u062f \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0623\u0643\u0628\u0631:<\/strong> \u0645\u0627 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0643\u064a\u0641 \u062a\u0631\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0623\u0646 \u062a\u064f\u0631\u0649 (\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629) \u0648\u0643\u064a\u0641 \u064a\u0631\u0627\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u0639\u0644\u064b\u0627 (\u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629)\u061f \u0645\u0627 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629\u061f<\/li>\n <li><strong>\u0627\u0642\u062a\u0631\u062d \u0642\u0631\u0627\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627<\/strong> \u0644\u062a\u0642\u0644\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u2014 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0623\u0648 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0623\u0648 \u0627\u0644\u062a\u0633\u0639\u064a\u0631. \u0627\u0634\u0631\u062d \u0643\u064a\u0641 \u0633\u064a\u064f\u062d\u062f\u062b \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0623\u062b\u0631\u064b\u0627 \u0641\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n <li><strong>\u0627\u0644\u0631\u0628\u0637 \u0628\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/strong> \u0627\u0631\u062c\u0639 \u0644\u0644\u0623\u064a\u0627\u0645 \u0666\u2013\u0669 \u0648\u062d\u062f\u0651\u062f \u0643\u064a\u0641 \u064a\u0639\u0643\u0633 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0627\u0644\u0645\u0632\u064a\u062c (\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c) \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0627\u062e\u062a\u0631\u062a\u0647\u0627 \u2014 \u0623\u0648 \u0643\u064a\u0641 \u064a\u062a\u0646\u0627\u0642\u0636 \u0645\u0639\u0647\u0627.<\/li>\n <\/ol>\n <\/div>\n <\/div>\n\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629<\/div>\n <h2 class=\"section-title\">\u0622\u0628\u0644: \u0628\u0646\u0627\u0621 \u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0627\u0631\u064a\u062e<\/h2>\n\n <div class=\"case-study\">\n <div class=\"cs-brand\">Apple \u2014 \u0622\u0628\u0644<\/div>\n <div class=\"cs-sub\">\u062a\u0623\u0633\u0633\u062a \u0661\u0669\u0667\u0666 \u00b7 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0641\u0642 \u062a\u0642\u0631\u064a\u0631 \u0625\u0646\u062a\u0631\u0628\u0631\u0627\u0646\u062f \u0662\u0660\u0662\u0663: \u0665\u0660\u0662 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u00b7 \u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0644\u0644\u0639\u0627\u0645 \u0627\u0644\u062b\u0627\u0646\u064a \u0639\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0644\u064a<\/div>\n\n <p>\u0644\u0627 \u062a\u0648\u062c\u062f \u0641\u064a \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u062d\u062f\u064a\u062b \u0642\u0635\u0629 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0648\u0627\u0632\u064a \u0622\u0628\u0644 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a. \u0639\u0646\u062f\u0645\u0627 \u0639\u0627\u062f \u0633\u062a\u064a\u0641 \u062c\u0648\u0628\u0632 \u0644\u0622\u0628\u0644 \u0639\u0627\u0645 \u0661\u0669\u0669\u0667 \u0648\u0623\u0637\u0644\u0642 \u062d\u0645\u0644\u0629 \u00ab<span class=\"ltr\">Think Different<\/span>\u00bb\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u062d\u0627\u0641\u0629 \u0627\u0644\u0625\u0641\u0644\u0627\u0633 \u2014 \u0644\u0643\u0646\u0647 \u0641\u0647\u0645 \u0623\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0644\u064a\u0633\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0644 \u063a\u064a\u0627\u0628 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u0648\u0627\u0636\u062d\u0629.<\/p>\n\n <p>\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u0622\u0628\u0644 \u0644\u0645 \u062a\u062a\u063a\u064a\u0651\u0631 \u0645\u0646\u0630 \u0630\u0644\u0643 \u0627\u0644\u062d\u064a\u0646: \u0622\u0628\u0644 \u0644\u0627 \u062a\u0628\u064a\u0639 \u0623\u062c\u0647\u0632\u0629 \u2014 \u062a\u0628\u064a\u0639 \u0623\u062f\u0627\u0629\u064b \u0644\u0645\u0646 \u00ab\u064a\u0641\u0643\u0651\u0631\u0648\u0646 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641\u00bb \u0648\u064a\u0633\u0639\u0648\u0646 \u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645. \u0647\u0630\u0647 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0645\u064f\u0646\u0633\u062c\u0645\u0629 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644: \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u064f\u0639\u0644\u0651\u0645 \u0628\u0635\u0631\u064a\u064b\u0627 \u0627\u0644\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u0628\u0633\u0627\u0637\u0629\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0634\u0628\u0647 \u0627\u0644\u0635\u0631\u0648\u062d \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0645\u062d\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0641\u064a \u0628\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0627 \u0628\u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062d\u0631\u0641 \u0627\u0644\u0635\u063a\u064a\u0631 \u0644\u0627\u0633\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0628\u0633\u0627\u0637\u0629 \u0627\u0644\u062a\u063a\u0644\u064a\u0641.<\/p>\n\n <p>\u0645\u0627 \u064a\u064f\u0645\u064a\u0651\u0632 \u0622\u0628\u0644 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0647\u0648 \u0646\u062c\u0627\u062d\u0647\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u064a\u0646 \u0627\u0644\u0623\u0639\u0644\u0649 \u0641\u064a \u0647\u0631\u0645 \u0643\u064a\u0644\u0631 \u2014 \u0627\u0644\u0635\u062f\u0649 \u0648\u0627\u0644\u0648\u0644\u0627\u0621. \u0639\u0645\u0644\u0627\u0621 \u0622\u0628\u0644 \u0644\u0627 \u064a\u0634\u062a\u0631\u0648\u0646 \u0645\u0646\u062a\u062c\u064b\u0627 \u0641\u062d\u0633\u0628 \u2014 \u064a\u0646\u0636\u0645\u0648\u0646 \u0625\u0644\u0649 \u0647\u0648\u064a\u0629. \u0643\u062b\u064a\u0631 \u0645\u0646\u0647\u0645 \u064a\u064f\u0639\u0631\u0651\u0641\u0648\u0646 \u0623\u0646\u0641\u0633\u0647\u0645 \u0628\u0640\u00ab\u0645\u0633\u062a\u062e\u062f\u0645 \u0622\u0628\u0644\u00bb \u0643\u062c\u0632\u0621 \u0645\u0646 \u0634\u062e\u0635\u064a\u062a\u0647\u0645. \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0644\u0627 \u064a\u064f\u0628\u0646\u0649 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u2014 \u064a\u064f\u0628\u0646\u0649 \u0628\u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0643\u0631\u0631\u0629 \u062a\u064f\u062d\u0642\u0642 \u0648\u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u0645\u064f\u0639\u0644\u0646\u0629 \u0639\u0628\u0631 \u0639\u0642\u0648\u062f.<\/p>\n\n <p>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0636\u062d: \u0622\u0628\u0644 \u062a\u0628\u064a\u0639 \u0647\u0627\u062a\u0641\u064b\u0627 \u0628\u0636\u0639\u0641\u064e\u064a \u0633\u0639\u0631 \u0647\u0648\u0627\u062a\u0641 \u0645\u0645\u0627\u062b\u0644\u0629 \u0648\u0638\u064a\u0641\u064a\u064b\u0627 \u2014 \u0648\u0627\u0644\u0637\u0644\u0628 \u0644\u0627 \u064a\u0646\u062e\u0641\u0636. \u0647\u0630\u0627 \u0647\u0648 \u00ab\u0627\u0644\u0645\u0645\u062a\u0627\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u00bb \u0627\u0644\u0630\u064a \u062a\u064f\u062a\u064a\u062d\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0642\u0648\u064a\u0629: \u0642\u062f\u0631\u0629 \u062a\u0633\u0639\u064a\u0631 \u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0641\u0627\u0631\u0642 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u0641\u0633\u064a\u0631\u0647 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062d\u062f\u0647.<\/p>\n\n <div class=\"cs-lesson\">\n <strong>\u0627\u0644\u062f\u0631\u0633 \u0627\u0644\u062c\u0648\u0647\u0631\u064a:<\/strong> \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u064a\u0633\u062a \u0646\u062a\u064a\u062c\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0636\u062e\u0645\u0629 \u2014 \u0628\u0644 \u0646\u062a\u064a\u062c\u0629 \u0627\u062a\u0633\u0627\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0645\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0632\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0648\u0639\u062f \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u0647\u0648\u064a\u0629. \u0622\u0628\u0644 \u0644\u0645 \u062a\u0628\u0646\u0650 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u2014 \u0628\u0646\u062a\u0647\u0627 \u0628\u062a\u062c\u0627\u0631\u0628 \u0635\u0627\u062f\u0642\u0629 \u062a\u062d\u0642\u0642\u062a \u0639\u0628\u0631 \u0639\u0642\u0648\u062f \u0648\u0644\u0645 \u062a\u062e\u0630\u0644 \u0648\u0639\u0648\u062f\u0647\u0627.\n <\/div>\n <\/div>\n <\/div>\n\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0645\u0644\u062e\u0635<\/div>\n <h2 class=\"section-title\">\u0623\u0628\u0631\u0632 \u0645\u0627 \u062a\u0639\u0644\u0645\u0646\u0627\u0647 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0639\u0627\u0634\u0631 \u2014 \u0648\u062e\u062a\u0627\u0645 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/h2>\n\n <div class=\"summary-box\">\n <ul>\n <li>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u2014 \u0648\u0642\u064a\u0645\u062a\u0647\u0627 \u062a\u064f\u0642\u0627\u0633 \u0628\u0645\u062f\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u064f\u0639\u0644\u064e\u0651\u0645\u0629.<\/li>\n <li>\u0646\u0645\u0648\u0630\u062c \u0643\u064a\u0644\u0631 \u0627\u0644\u0647\u0631\u0645\u064a: \u0627\u0644\u0648\u0639\u064a \u2190 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u2190 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u2190 \u0627\u0644\u0635\u062f\u0649 \u0648\u0627\u0644\u0648\u0644\u0627\u0621.<\/li>\n <li>\u0646\u0645\u0648\u0630\u062c \u0622\u0643\u0631 \u0627\u0644\u062e\u0645\u0627\u0633\u064a \u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0642\u064a\u0645\u0629: \u0627\u0644\u0648\u0639\u064a\u060c \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u064f\u062f\u0631\u064e\u0643\u0629\u060c \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a\u060c \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n <li>\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 = \u0627\u0644\u0627\u0633\u0645 + \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 + \u0627\u0644\u0635\u0648\u062a + \u0627\u0644\u0634\u0639\u0627\u0631 + \u0627\u0644\u0642\u064a\u0645 + \u0627\u0644\u0642\u0635\u0629 \u2014 \u0643\u0644\u0647\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062d\u062f\u062b \u0628\u0646\u0641\u0633 \u0627\u0644\u0644\u063a\u0629.<\/li>\n <li>\u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 (\u0643\u064a\u0641 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u064f\u0631\u0649) \u0648\u0635\u0648\u0631\u062a\u0647\u0627 (\u0643\u064a\u0641 \u062a\u064f\u0631\u0649 \u0641\u0639\u0644\u064b\u0627) \u0647\u064a \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0623\u0647\u0645.<\/li>\n <li>\u0627\u0644\u062a\u0645\u062f\u064a\u062f \u0648\u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0623\u062f\u0648\u0627\u062a \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0641\u064a \u0641\u0631\u0635 \u062c\u062f\u064a\u062f\u0629.<\/li>\n <li>\u0622\u0628\u0644 \u0646\u0645\u0648\u0630\u062c \u062d\u064a \u0639\u0644\u0649 \u0623\u0646 \u0623\u0642\u0648\u0649 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u064f\u0644\u0647\u0645 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u062a\u064f\u062a\u064a\u062d \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062a\u0645\u064a\u0632.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/div>\n <h2 class=\"section-title\">\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n\n <ul class=\"ref-list\">\n <li>\n <div class=\"ref-num\">1<\/div>\n <div class=\"ref-body\">\u0643\u0648\u062a\u0644\u0631\u060c \u0641. \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c\u060c \u063a. (2018). <em>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629. \u0628\u064a\u0631\u0633\u0648\u0646. \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0645\u0646\u060c \u0635. 255\u2013285. \u2014 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0628\u0646\u0627\u0621 \u0642\u064a\u0645\u062a\u0647\u0627.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">2<\/div>\n <div class=\"ref-body\">\u0643\u064a\u0644\u0631\u060c \u0643. (2013). <em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629. \u0628\u064a\u0631\u0633\u0648\u0646. \u2014 \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0627\u0644\u0623\u0634\u0645\u0644 \u0648\u0627\u0644\u0623\u0639\u0645\u0642 \u0641\u064a \u0628\u0646\u0627\u0621 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">3<\/div>\n <div class=\"ref-body\">\u0622\u0643\u0631\u060c \u062f. (1991). <em>\u0625\u062f\u0627\u0631\u0629 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/em>. \u0641\u0631\u064a \u0628\u0631\u0633. \u2014 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0623\u0635\u0644\u064a \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">4<\/div>\n <div class=\"ref-body\">\u0643\u0648\u062a\u0644\u0631\u060c \u0641. \u0648\u0643\u064a\u0644\u0631\u060c \u0643. (2016). <em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0639\u0634\u0631\u0629. \u0628\u064a\u0631\u0633\u0648\u0646. \u0627\u0644\u0641\u0635\u0644\u0627\u0646 \u0627\u0644\u0639\u0627\u0634\u0631 \u0648\u0627\u0644\u062d\u0627\u062f\u064a \u0639\u0634\u0631\u060c \u0635. 304\u2013365. \u2014 \u0623\u0639\u0645\u0642 \u0645\u0639\u0627\u0644\u062c\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">5<\/div>\n <div class=\"ref-body\">\u0622\u0643\u0631\u060c \u062f. (1996). <em>\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629<\/em>. \u0641\u0631\u064a \u0628\u0631\u0633. \u2014 \u062a\u0639\u0645\u0651\u0642 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0635\u0648\u0631\u0629.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">6<\/div>\n <div class=\"ref-body\">\u062a\u0634\u064a\u0631\u0646\u064a\u0641\u060c \u0623. (2020). <em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062a\u0627\u0633\u0639\u0629. Cerebellum Press. \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062a\u0627\u0633\u0639\u060c \u0635. 301\u2013340. \u2014 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">7<\/div>\n <div class=\"ref-body\">\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648 \u2014 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <a href=\"https:\/\/hbr.org\/topic\/subject\/brand-management\" target=\"_blank\">hbr.org\/topic\/subject\/brand-management<\/a><\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">8<\/div>\n <div class=\"ref-body\">\u0625\u0646\u062a\u0631\u0628\u0631\u0627\u0646\u062f (2023). \u0623\u0641\u0636\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u2014 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0633\u0646\u0648\u064a \u0627\u0644\u0630\u064a \u064a\u064f\u0642\u064a\u0651\u0645 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649. <a href=\"https:\/\/interbrand.com\/best-brands\" target=\"_blank\">interbrand.com<\/a><\/div>\n <\/li>\n <\/ul>\n <\/div>\n\n<\/main>\n\n<div class=\"day-nav\">\n <div>\n <a href=\"https:\/\/m-wagih.com\/blog\/marketing-roadmap-09\/\"><strong>\u2192 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u0627\u0633\u0639<\/strong><\/a>\n <span>\u0627\u0644\u062a\u0631\u0648\u064a\u062c: \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/span>\n <\/div>\n <div>\n <a href=\"https:\/\/m-wagih.com\/blog\/marketing-roadmap-11\/\"><strong>\u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062d\u0627\u062f\u064a \u0639\u0634\u0631 \u2190<\/strong><\/a>\n <span>\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627<\/span>\n <\/div>\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0639\u0627\u0634\u0631 \u2014 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u0627\u0644\u0628\u0646\u0627\u0621 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 | \u0645\u0633\u0627\u0631 \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 – \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0631\u0627\u0641 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0639\u0627\u0634\u0631 \u2014 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0628\u0646\u0627\u0621 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-8371","post","type-post","status-publish","format-standard","hentry","category-marketing-roadmap"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts\/8371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/comments?post=8371"}],"version-history":[{"count":4,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts\/8371\/revisions"}],"predecessor-version":[{"id":8375,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts\/8371\/revisions\/8375"}],"wp:attachment":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/media?parent=8371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/categories?post=8371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/tags?post=8371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}