{"id":8273,"date":"2026-01-05T12:00:34","date_gmt":"2026-01-05T10:00:34","guid":{"rendered":"https:\/\/m-wagih.com\/blog\/?p=8273"},"modified":"2026-03-12T05:24:33","modified_gmt":"2026-03-12T03:24:33","slug":"marketing-roadmap-05","status":"publish","type":"post","link":"https:\/\/m-wagih.com\/blog\/marketing-roadmap-05\/","title":{"rendered":"\u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062e\u0627\u0645\u0633 \u2014 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639: \u0625\u0637\u0627\u0631 STP"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n \n \n \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062e\u0627\u0645\u0633 \u2014 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 | \u0645\u0633\u0627\u0631 \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/title>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\" \/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin \/>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=IBM+Plex+Sans+Arabic:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\" \/>\n\n <style>\n :root {\n --ink: #0f0e0d;\n --ink-soft: #3a3630;\n --ink-muted: #7a6f64;\n --paper: #faf7f2;\n --paper-2: #f2ede4;\n --rule: #d9d0c3;\n --accent: #b5451b;\n --accent-2: #1b4f8a;\n --accent-pale:#fdf0ea;\n --arabic: 'IBM Plex Sans Arabic', sans-serif;\n }\n\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n html { scroll-behavior: smooth; }\n\n body {\n background: var(--paper);\n color: var(--ink);\n font-family: var(--arabic);\n font-size: 17px;\n line-height: 1.85;\n -webkit-font-smoothing: antialiased;\n }\n\n .masthead {\n background: var(--ink);\n color: var(--paper);\n padding: 4rem 2rem 3.5rem;\n text-align: center;\n position: relative;\n overflow: hidden;\n }\n .masthead::before {\n content: '';\n position: absolute; inset: 0;\n background:\n repeating-linear-gradient(0deg, transparent, transparent 39px, rgba(255,255,255,.04) 39px, rgba(255,255,255,.04) 40px),\n repeating-linear-gradient(90deg, transparent, transparent 39px, rgba(255,255,255,.04) 39px, rgba(255,255,255,.04) 40px);\n }\n .masthead-inner { position: relative; max-width: 820px; margin: 0 auto; }\n\n .roadmap-label {\n display: inline-block;\n font-size: .78rem;\n font-weight: 600;\n letter-spacing: .06em;\n color: var(--accent);\n border: 1px solid var(--accent);\n padding: .3rem 1rem;\n border-radius: 2px;\n margin-bottom: 1.8rem;\n }\n .masthead h1 {\n font-size: clamp(2.2rem, 5vw, 3.6rem);\n font-weight: 700;\n line-height: 1.2;\n color: #fff;\n margin-bottom: .5rem;\n }\n .masthead h1 span { color: var(--accent); }\n .masthead-sub {\n font-size: clamp(1rem, 2.5vw, 1.3rem);\n font-weight: 300;\n color: rgba(255,255,255,.6);\n margin-bottom: 2rem;\n }\n .masthead-meta {\n display: flex;\n align-items: center;\n justify-content: center;\n gap: 1.5rem;\n flex-wrap: wrap;\n font-size: .82rem;\n color: rgba(255,255,255,.45);\n }\n .dot { width: 4px; height: 4px; border-radius: 50%; background: var(--accent); display: inline-block; }\n\n .page { max-width: 860px; margin: 0 auto; padding: 0 1.5rem; }\n\n .section { padding: 3.5rem 0; border-bottom: 1px solid var(--rule); }\n .section:last-child { border-bottom: none; }\n\n .section-tag {\n display: inline-flex;\n align-items: center;\n gap: .5rem;\n font-size: .78rem;\n font-weight: 700;\n letter-spacing: .04em;\n color: var(--accent);\n margin-bottom: 1.1rem;\n }\n .section-tag::before {\n content: '';\n display: block;\n width: 20px; height: 2px;\n background: var(--accent);\n order: 1;\n }\n\n .section-title {\n font-size: clamp(1.5rem, 3vw, 2rem);\n font-weight: 700;\n line-height: 1.25;\n color: var(--ink);\n margin-bottom: 1.4rem;\n }\n\n p {\n margin-bottom: 1.1rem;\n color: var(--ink-soft);\n text-align: justify;\n text-justify: inter-word;\n }\n p:last-child { margin-bottom: 0; }\n strong { color: var(--ink); font-weight: 600; }\n .ltr { direction: ltr; display: inline-block; unicode-bidi: embed; }\n\n \/* DEFINITION CARD *\/\n .def-card {\n background: var(--paper-2);\n border-right: 4px solid var(--accent);\n border-radius: 6px 0 0 6px;\n padding: 1.4rem 1.6rem;\n margin: 1.8rem 0;\n }\n .def-label {\n font-size: .72rem;\n font-weight: 700;\n letter-spacing: .04em;\n color: var(--accent);\n margin-bottom: .6rem;\n }\n .def-card blockquote {\n font-size: 1.05rem;\n font-weight: 400;\n color: var(--ink);\n line-height: 1.7;\n margin: 0;\n }\n .def-source {\n font-size: .8rem;\n color: var(--ink-muted);\n margin-top: .7rem;\n display: block;\n }\n .def-source em { font-style: normal; color: var(--ink-soft); }\n .def-source a { color: var(--accent-2); text-decoration: underline; direction: ltr; display: inline-block; }\n\n \/* PULL QUOTE *\/\n .pull-quote {\n font-size: 1.25rem;\n font-weight: 600;\n line-height: 1.55;\n color: var(--accent-2);\n border-top: 2px solid var(--accent-2);\n border-bottom: 2px solid var(--accent-2);\n padding: 1.3rem 0;\n margin: 2.2rem 0;\n }\n .pull-quote cite {\n display: block;\n font-size: .82rem;\n font-weight: 400;\n color: var(--ink-muted);\n margin-top: .5rem;\n font-style: normal;\n }\n\n \/* STP FLOW *\/\n .stp-flow {\n display: grid;\n grid-template-columns: 1fr 1fr 1fr;\n gap: 0;\n margin: 2.2rem 0;\n border: 1px solid var(--rule);\n border-radius: 10px;\n overflow: hidden;\n }\n @media (max-width: 620px) { .stp-flow { grid-template-columns: 1fr; } }\n .stp-cell { padding: 1.6rem 1.4rem; text-align: center; }\n .stp-cell:nth-child(1) { background: var(--accent-2); color: #fff; }\n .stp-cell:nth-child(2) { background: #1d3d70; color: #fff; border-right: 1px solid rgba(255,255,255,.15); border-left: 1px solid rgba(255,255,255,.15); }\n .stp-cell:nth-child(3) { background: var(--accent); color: #fff; }\n .stp-letter {\n font-size: 3rem;\n font-weight: 700;\n line-height: 1;\n margin-bottom: .4rem;\n opacity: .9;\n }\n .stp-name { font-size: 1rem; font-weight: 700; margin-bottom: .5rem; }\n .stp-desc { font-size: .82rem; opacity: .75; line-height: 1.5; }\n\n \/* SEGMENTATION BASES TABLE *\/\n .seg-table {\n width: 100%;\n border-collapse: collapse;\n margin: 2rem 0;\n font-size: .93rem;\n }\n .seg-table thead tr { background: var(--ink); color: #fff; }\n .seg-table thead th {\n padding: .85rem 1.1rem;\n text-align: right;\n font-weight: 600;\n font-size: .8rem;\n }\n .seg-table tbody tr { border-bottom: 1px solid var(--rule); }\n .seg-table tbody tr:last-child { border-bottom: none; }\n .seg-table tbody tr:nth-child(even) { background: var(--paper-2); }\n .seg-table tbody td {\n padding: .85rem 1.1rem;\n color: var(--ink-soft);\n vertical-align: top;\n line-height: 1.55;\n }\n .seg-table tbody td:first-child { font-weight: 700; color: var(--accent-2); white-space: nowrap; }\n\n \/* TARGETING STRATEGIES *\/\n .target-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 1.1rem;\n margin: 2rem 0;\n }\n @media (max-width: 600px) { .target-grid { grid-template-columns: 1fr; } }\n .target-card {\n border: 1px solid var(--rule);\n border-radius: 8px;\n padding: 1.3rem 1.4rem;\n background: var(--paper-2);\n }\n .target-title {\n font-weight: 700;\n font-size: .95rem;\n color: var(--accent-2);\n margin-bottom: .5rem;\n }\n .target-card p { font-size: .88rem; margin: 0; text-align: justify; text-justify: inter-word; }\n\n \/* POSITIONING MAP VISUAL *\/\n .pos-box {\n background: var(--paper-2);\n border: 1px solid var(--rule);\n border-radius: 8px;\n padding: 1.8rem;\n margin: 2rem 0;\n }\n .pos-box-title {\n font-weight: 700;\n font-size: .95rem;\n color: var(--ink);\n margin-bottom: 1rem;\n text-align: center;\n }\n .pos-statement {\n background: var(--accent-pale);\n border: 1px solid #e8c4b2;\n border-right: 4px solid var(--accent);\n border-radius: 4px 0 0 4px;\n padding: 1.1rem 1.3rem;\n font-size: .97rem;\n color: var(--ink-soft);\n line-height: 1.7;\n margin-top: 1rem;\n }\n .pos-label {\n font-size: .72rem;\n font-weight: 700;\n color: var(--accent);\n letter-spacing: .04em;\n margin-bottom: .4rem;\n }\n\n \/* EXERCISE *\/\n .exercise-box {\n background: #eef3fb;\n border: 1px solid #c3d4ec;\n border-radius: 8px;\n padding: 1.8rem 2rem;\n margin-top: 1.4rem;\n }\n .ex-header {\n display: flex;\n align-items: center;\n gap: .8rem;\n flex-direction: row;\n margin-bottom: 1.2rem;\n }\n .ex-icon {\n width: 38px; height: 38px;\n background: var(--accent-2);\n border-radius: 6px;\n display: flex; align-items: center; justify-content: center;\n flex-shrink: 0;\n }\n .ex-icon svg { width: 19px; height: 19px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }\n .ex-title { font-size: .82rem; font-weight: 700; color: var(--accent-2); }\n .exercise-box ol { padding-right: 1.4rem; padding-left: 0; color: var(--ink-soft); }\n .exercise-box ol li { margin-bottom: .7rem; font-size: .97rem; }\n .exercise-box ol li:last-child { margin-bottom: 0; }\n\n \/* CASE STUDY *\/\n .case-study {\n background: var(--ink);\n color: var(--paper);\n border-radius: 10px;\n padding: 2.2rem 2.4rem;\n margin-top: 1.4rem;\n position: relative;\n overflow: hidden;\n }\n .case-study::after {\n content: '\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629';\n position: absolute;\n top: 1.4rem; right: 1.6rem;\n font-size: .68rem;\n font-weight: 700;\n color: rgba(255,255,255,.18);\n letter-spacing: .04em;\n }\n .cs-brand { font-size: 1.6rem; font-weight: 700; color: var(--accent); margin-bottom: .3rem; }\n .cs-sub { font-size: .8rem; color: rgba(255,255,255,.45); margin-bottom: 1.4rem; }\n .case-study p { color: rgba(255,255,255,.82); font-size: .97rem; margin-bottom: 1rem; text-align: justify; text-justify: inter-word; }\n .case-study p:last-child { margin-bottom: 0; }\n .cs-lesson {\n margin-top: 1.4rem;\n padding-top: 1.2rem;\n border-top: 1px solid rgba(255,255,255,.14);\n font-size: .9rem;\n color: rgba(255,255,255,.6);\n }\n .cs-lesson strong { color: var(--accent); }\n\n \/* SUMMARY *\/\n .summary-box {\n background: var(--accent-pale);\n border: 1px solid #e8c4b2;\n border-radius: 8px;\n padding: 1.8rem 2rem;\n margin-top: 1.4rem;\n }\n .summary-box ul { list-style: none; padding: 0; }\n .summary-box ul li {\n padding: .5rem 1.6rem .5rem 0;\n position: relative;\n color: var(--ink-soft);\n font-size: .97rem;\n border-bottom: 1px solid rgba(181,69,27,.12);\n }\n .summary-box ul li:last-child { border-bottom: none; }\n .summary-box ul li::before {\n content: '\u2726';\n position: absolute;\n right: 0;\n color: var(--accent);\n font-size: .7rem;\n top: .65rem;\n }\n\n \/* REFERENCES *\/\n .ref-list { list-style: none; padding: 0; margin-top: 1.4rem; }\n .ref-list li {\n display: flex;\n flex-direction: row;\n gap: .9rem;\n padding: 1rem 0;\n border-bottom: 1px solid var(--rule);\n font-size: .9rem;\n }\n .ref-list li:last-child { border-bottom: none; }\n .ref-num {\n flex-shrink: 0;\n width: 26px; height: 26px;\n background: var(--ink);\n color: #fff;\n border-radius: 4px;\n display: flex; align-items: center; justify-content: center;\n font-size: .72rem;\n font-weight: 700;\n margin-top: .1rem;\n }\n .ref-body { color: var(--ink-soft); line-height: 1.6; }\n .ref-body em { font-style: normal; color: var(--ink); font-weight: 500; }\n .ref-body a { color: var(--accent-2); text-decoration: underline; direction: ltr; display: inline-block; }\n\n \/* INTRO BANNER *\/\n .intro-banner {\n background: var(--paper-2);\n border-bottom: 3px solid var(--ink);\n padding: 2.5rem 2rem;\n text-align: center;\n }\n .intro-banner p {\n max-width: 680px;\n margin: 0 auto;\n color: var(--ink-soft);\n font-size: 1.05rem;\n text-align: justify;\n text-justify: inter-word;\n }\n\n \/* NAV *\/\n .day-nav {\n background: var(--ink);\n color: rgba(255,255,255,.7);\n text-align: center;\n padding: 2.8rem 2rem;\n margin-top: 4rem;\n font-size: .92rem;\n display: flex;\n justify-content: center;\n gap: 4rem;\n flex-wrap: wrap;\n }\n .day-nav div strong { color: #fff; font-size: .95rem; display: block; margin-bottom: .3rem; }\n .day-nav div span { font-size: .82rem; color: rgba(255,255,255,.45); }\n .day-nav a { text-decoration: none; color: inherit; }\n\n @keyframes fadeUp {\n from { opacity: 0; transform: translateY(16px); }\n to { opacity: 1; transform: translateY(0); }\n }\n .masthead-inner > * { animation: fadeUp .55s ease both; }\n .masthead-inner > *:nth-child(1) { animation-delay: .05s; }\n .masthead-inner > *:nth-child(2) { animation-delay: .15s; }\n .masthead-inner > *:nth-child(3) { animation-delay: .25s; }\n .masthead-inner > *:nth-child(4) { animation-delay: .35s; }\n <\/style>\n<\/head>\n<body>\n\n<header class=\"masthead\">\n <div class=\"masthead-inner\">\n <div class=\"roadmap-label\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 - \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0631\u0627\u0641<\/div>\n <h1>\u0627\u0644\u064a\u0648\u0645 <span>\u0627\u0644\u062e\u0627\u0645\u0633<\/span> \u2014 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639<\/h1>\n <div class=\"masthead-sub\">\u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u00b7 \u0645\u0646 \u0647\u0648 \u0639\u0645\u064a\u0644\u0643\u061f \u00b7 \u0623\u064a\u0646 \u062a\u0642\u0641 \u0639\u0644\u0627\u0645\u062a\u0643 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0633\u0648\u0642\u061f<\/div>\n <div class=\"masthead-meta\">\n <span>\u0627\u0644\u0645\u0633\u062a\u0648\u0649: \u0645\u062a\u0648\u0633\u0637<\/span>\n <span class=\"dot\"><\/span>\n <span>\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629: \u0662\u0668 \u062f\u0642\u064a\u0642\u0629<\/span>\n <span class=\"dot\"><\/span>\n <span>\u0627\u0644\u064a\u0648\u0645 \u0665 \u0645\u0646 \u0669\u0660<\/span>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"intro-banner\">\n <p dir=\"rtl\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0643\u0644 \u0634\u064a\u0621 \u0644\u0643\u0644 \u0627\u0644\u0646\u0627\u0633 \u2014 \u0648\u0625\u0630\u0627 \u062d\u0627\u0648\u0644\u062a \u0641\u0633\u062a\u0643\u0648\u0646 \u0644\u0627 \u0634\u064a\u0621 \u0644\u0623\u062d\u062f. \u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062d\u062f\u0651\u062f \u0645\u0646 \u062a\u062e\u062f\u0645\u060c \u0648\u0643\u064a\u0641 \u062a\u064f\u062e\u0627\u0637\u0628\u0647\u060c \u0648\u0623\u064a\u0646 \u062a\u0636\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0630\u0647\u0646\u0647. \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0647\u0648 \u0642\u0644\u0628 \u0643\u0644 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u062a\u0631\u0641\u0629.<\/p>\n<\/div>\n\n<main class=\"page\">\n\n <!-- 1. \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a -->\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/div>\n <h2 class=\"section-title\">\u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span>: \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642<\/h2>\n\n <p>\u0643\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u064a (<span class=\"ltr\">Mass Marketing<\/span>) \u0647\u0648 \u0627\u0644\u0633\u0627\u0626\u062f \u062d\u062a\u0649 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u2014 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0646\u0627\u0633. \u062b\u0645 \u0623\u062b\u0628\u062a\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u0648\u0646 \u062c\u0630\u0631\u064a\u064b\u0627 \u0641\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u0642\u064a\u0645\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u0647\u0645\u060c \u0648\u0623\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u062a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0631\u0633\u0627\u0644\u0629 \u0636\u0639\u064a\u0641\u0629 \u0627\u0644\u0635\u062f\u0649 \u0644\u062f\u0649 \u0627\u0644\u062c\u0645\u064a\u0639. \u0647\u0646\u0627 \u0648\u064f\u0644\u062f \u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u0643\u062d\u0644 \u0645\u0646\u0647\u062c\u064a \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0636\u0644\u0629.<\/p>\n\n <p>\u064a\u064f\u0639\u0631\u0651\u0641 \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c (2018\u060c \u0635. 214) \u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u0628\u0623\u0646\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u0642\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0633\u0648\u0642 \u0648\u0627\u0633\u0639 \u0648\u063a\u064a\u0631 \u0645\u062a\u0645\u0627\u064a\u0632 \u0625\u0644\u0649 \u0642\u0637\u0627\u0639\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u064f\u062e\u062a\u0627\u0631\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u0641\u064a\u0647\u0627 \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0645\u062a\u0641\u0648\u0642\u0629 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0627\u0644\u064a\u0629. \u0627\u0644\u0625\u0637\u0627\u0631 \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062d\u0644 \u0645\u062a\u062a\u0627\u0644\u064a\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0635\u0627\u0631\u0647\u0627 \u0623\u0648 \u062a\u062c\u0627\u0648\u0632\u0647\u0627:<\/p>\n\n <div class=\"stp-flow\">\n <div class=\"stp-cell\">\n <div class=\"stp-letter\">S<\/div>\n <div class=\"stp-name\">\u0627\u0644\u062a\u062c\u0632\u0626\u0629<br>Segmentation<\/div>\n <div class=\"stp-desc\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u062f\u0627\u062e\u0644\u064a\u064b\u0627 \u0648\u0645\u062a\u0645\u0627\u064a\u0632\u0629 \u0639\u0646 \u0628\u0639\u0636\u0647\u0627<\/div>\n <\/div>\n <div class=\"stp-cell\">\n <div class=\"stp-letter\">T<\/div>\n <div class=\"stp-name\">\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<br>Targeting<\/div>\n <div class=\"stp-desc\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0637\u0627\u0639 \u0623\u0648 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0644\u062e\u062f\u0645\u0629<\/div>\n <\/div>\n <div class=\"stp-cell\">\n <div class=\"stp-letter\">P<\/div>\n <div class=\"stp-name\">\u0627\u0644\u062a\u0645\u0648\u0636\u0639<br>Positioning<\/div>\n <div class=\"stp-desc\">\u0628\u0646\u0627\u0621 \u0645\u0643\u0627\u0646\u0629 \u0645\u062a\u0645\u0627\u064a\u0632\u0629 \u0648\u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/div>\n <\/div>\n <\/div>\n\n <div class=\"def-card\">\n <div class=\"def-label\">\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642 <span class=\"ltr\">(Market Segmentation)<\/span> \u2014 \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/div>\n <blockquote>\u00ab\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642 \u0647\u064a \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0623\u0635\u063a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0623\u0648 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0645\u0627\u064a\u0632\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0645\u0632\u064a\u062c\u064b\u0627 \u062a\u0633\u0648\u064a\u0642\u064a\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u064b\u0627.\u00bb<\/blockquote>\n <span class=\"def-source\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c\u060c <em>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629\u060c 2018\u060c \u0635. 214.<\/span>\n <\/div>\n\n <div class=\"def-card\">\n <div class=\"def-label\">\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 <span class=\"ltr\">(Targeting)<\/span> \u2014 \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/div>\n <blockquote>\u00ab\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u062c\u0627\u0630\u0628\u064a\u0629 \u0643\u0644 \u0642\u0637\u0627\u0639 \u0633\u0648\u0642\u064a \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0637\u0627\u0639 \u0648\u0627\u062d\u062f \u0623\u0648 \u0623\u0643\u062b\u0631 \u0644\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u064a\u0647\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0642\u0637\u0627\u0639 \u0648\u0646\u0645\u0648\u0647 \u0648\u0645\u062f\u0649 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0628\u064a\u0646\u0647 \u0648\u0628\u064a\u0646 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0627.\u00bb<\/blockquote>\n <span class=\"def-source\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c\u060c <em>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629\u060c 2018\u060c \u0635. 230.<\/span>\n <\/div>\n\n <div class=\"def-card\">\n <div class=\"def-label\">\u0627\u0644\u062a\u0645\u0648\u0636\u0639 <span class=\"ltr\">(Positioning)<\/span> \u2014 \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/div>\n <blockquote>\u00ab\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0647\u0648 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u064a\u062d\u062a\u0644 \u0645\u0643\u0627\u0646\u0629\u064b \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0645\u064a\u0632\u0629 \u0648\u062c\u062f\u064a\u0631\u0629 \u0628\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.\u00bb<\/blockquote>\n <span class=\"def-source\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c\u060c <em>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629\u060c 2018\u060c \u0635. 237.<\/span>\n <\/div>\n <\/div>\n\n <!-- 2. \u0627\u0644\u0634\u0631\u062d \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a -->\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0634\u0631\u062d \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a<\/div>\n <h2 class=\"section-title\">\u0645\u0646 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629<\/h2>\n\n <p>\u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0645\u0631\u064a\u0646 \u062a\u0635\u0646\u064a\u0641\u064a \u2014 \u0625\u0646\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062c\u0648\u0647\u0631\u064a \u064a\u064f\u062d\u062f\u062f \u0643\u064a\u0641 \u0633\u062a\u064f\u0648\u0632\u0651\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u0639\u0644\u0649 \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629. \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062a\u0642\u0646 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u0631\u0643\u0627\u062a \u0623\u0643\u0628\u0631 \u0645\u0646\u0647\u0627 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u0627 \u0628\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631.<\/p>\n\n <div class=\"pull-quote\">\n \u00ab\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0630\u0627 \u0635\u0644\u0629 \u0628\u0627\u0644\u062c\u0645\u064a\u0639\u060c \u0641\u0623\u0646\u062a \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0644\u0646 \u062a\u0643\u0648\u0646 \u0630\u0627 \u0635\u0644\u0629 \u0628\u0623\u062d\u062f.\u00bb\n <cite>\u2014 \u0647\u0648\u0627\u0631\u062f \u0645\u0648\u0633\u0643\u0648\u064a\u062a\u0632\u060c \u0639\u0627\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629<\/cite>\n <\/div>\n\n <p><strong>\u0623\u0648\u0644\u064b\u0627 \u2014 \u0623\u0633\u0633 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642:<\/strong> \u064a\u064f\u0642\u062f\u0651\u0645 \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c (2018\u060c \u0635. 216\u2013228) \u0623\u0631\u0628\u0639\u0629 \u0623\u0633\u0633 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u062c\u0632\u0626\u0629 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646:<\/p>\n\n <table class=\"seg-table\">\n <thead>\n <tr>\n <th>\u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/th>\n <th>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/th>\n <th>\u0645\u062b\u0627\u0644 \u062a\u0637\u0628\u064a\u0642\u064a<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/td>\n <td>\u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0627\u0644\u062f\u0648\u0644\u0629\u060c \u0627\u0644\u0645\u062f\u064a\u0646\u0629\u060c \u0627\u0644\u0645\u0646\u0627\u062e\u060c \u0627\u0644\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629<\/td>\n <td>\u0634\u0631\u0643\u0629 \u0645\u0644\u0627\u0628\u0633 \u062a\u064f\u0642\u062f\u0651\u0645 \u062a\u0634\u0643\u064a\u0644\u0629 \u0634\u062a\u0648\u064a\u0629 \u0644\u0645\u0635\u0631 \u0648\u0623\u062e\u0631\u0649 \u0644\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/td>\n <\/tr>\n <tr>\n <td>\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a<\/td>\n <td>\u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u062f\u062e\u0644\u060c \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u060c \u0627\u0644\u0645\u0647\u0646\u0629\u060c \u0627\u0644\u062c\u0646\u0633\u064a\u0629\u060c \u0627\u0644\u062f\u064a\u0627\u0646\u0629<\/td>\n <td>\u0628\u0646\u0643 \u064a\u064f\u0642\u062f\u0651\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u0644\u0634\u0631\u064a\u062d\u0629 \u0648\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0623\u062e\u0631\u0649<\/td>\n <\/tr>\n <tr>\n <td>\u0627\u0644\u0646\u0641\u0633\u064a \u0648\u0627\u0644\u0623\u0633\u0644\u0648\u0628\u064a<\/td>\n <td>\u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629\u060c \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0627\u0644\u0642\u064a\u0645\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0627\u0644\u0622\u0631\u0627\u0621<\/td>\n <td>\u0639\u0644\u0627\u0645\u0629 \u0631\u064a\u0627\u0636\u064a\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u00ab\u0627\u0644\u0645\u062b\u0627\u0628\u0631\u064a\u0646\u00bb \u0644\u0627 \u0645\u062c\u0631\u062f \u00ab\u0627\u0644\u0645\u0634\u0627\u0629\u00bb<\/td>\n <\/tr>\n <tr>\n <td>\u0627\u0644\u0633\u0644\u0648\u0643\u064a<\/td>\n <td>\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0639 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u062f\u0631\u062c\u0629 \u0627\u0644\u0648\u0644\u0627\u0621<\/td>\n <td>\u0634\u0631\u0643\u0629 \u0637\u064a\u0631\u0627\u0646 \u062a\u064f\u0645\u064a\u0651\u0632 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0641\u0631 \u0627\u0644\u0639\u0631\u0636\u064a \u0648\u0627\u0644\u0645\u0633\u0627\u0641\u0631 \u0627\u0644\u0645\u062a\u0643\u0631\u0631<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n\n <p>\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0634\u0627\u0626\u0639 \u0647\u0648 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0644\u0644\u062a\u062c\u0632\u0626\u0629. \u0627\u0644\u0645\u0633\u0648\u0651\u0642 \u0627\u0644\u0645\u062d\u062a\u0631\u0641 \u064a\u064f\u062c\u0645\u0639 \u0628\u064a\u0646 \u0623\u0633\u0633\u064e\u064a\u0646 \u0623\u0648 \u0623\u0643\u062b\u0631 \u0644\u064a\u0635\u0644 \u0625\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629\u064b \u0648\u0642\u0627\u0628\u0644\u064a\u0629\u064b \u0644\u0644\u062e\u062f\u0645\u0629. \u0645\u062b\u0644\u064b\u0627: \u0627\u0644\u0646\u0633\u0627\u0621 (\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a) + \u0645\u0646 \u0662\u0665 \u0625\u0644\u0649 \u0663\u0665 \u0639\u0627\u0645\u064b\u0627 (\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a) + \u0627\u0644\u0645\u0647\u062a\u0645\u0627\u062a \u0628\u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u0639\u0627\u0641\u064a\u0629 (\u0646\u0641\u0633\u064a) + \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0643\u0628\u0631\u0649 (\u062c\u063a\u0631\u0627\u0641\u064a) \u2014 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u062a\u064f\u0646\u062a\u062c \u0634\u0631\u064a\u062d\u0629 \u064a\u0645\u0643\u0646 \u0645\u062e\u0627\u0637\u0628\u062a\u0647\u0627 \u0628\u062f\u0642\u0629 \u0628\u0627\u0644\u063a\u0629.<\/p>\n\n <p><strong>\u0634\u0631\u0648\u0637 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629:<\/strong> \u0644\u0627 \u062a\u0643\u0648\u0646 \u0643\u0644 \u0627\u0644\u062a\u062c\u0632\u0626\u0627\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u064a\u064f\u062d\u062f\u062f \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c (2018\u060c \u0635. 229) \u062e\u0645\u0633\u0629 \u0634\u0631\u0648\u0637 \u0644\u0642\u0637\u0627\u0639 \u0633\u0648\u0642\u064a \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0637\u0628\u064a\u0642: <strong>\u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/strong> (\u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0648\u0642\u0648\u062a\u0647\u0627 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629)\u060c <strong>\u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0643\u0627\u0641\u064a<\/strong> (\u0643\u0628\u064a\u0631\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u062a\u0643\u0648\u0646 \u0645\u0631\u0628\u062d\u0629)\u060c <strong>\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644<\/strong> (\u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0648\u062e\u062f\u0645\u062a\u0647\u0627 \u0641\u0639\u0644\u064a\u064b\u0627)\u060c <strong>\u0627\u0644\u062a\u0645\u0627\u064a\u0632<\/strong> (\u062a\u0633\u062a\u062c\u064a\u0628 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627 \u0644\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a)\u060c <strong>\u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u0644<\/strong> (\u064a\u0645\u0643\u0646 \u062a\u0635\u0645\u064a\u0645 \u0628\u0631\u0627\u0645\u062c \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0627\u0633\u062a\u0642\u0637\u0627\u0628\u0647\u0627 \u0648\u062e\u062f\u0645\u062a\u0647\u0627).<\/p>\n\n <p><strong>\u062b\u0627\u0646\u064a\u064b\u0627 \u2014 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641:<\/strong> \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062e\u062f\u0645\u0647\u0627. \u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n <div class=\"target-grid\">\n <div class=\"target-card\">\n <div class=\"target-title\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0648\u062d\u0651\u062f (\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0645\u0627\u064a\u0632)<\/div>\n <p>\u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0641\u0631\u0648\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0648\u062a\u064f\u0642\u062f\u0651\u0645 \u0639\u0631\u0636\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0644\u0644\u0633\u0648\u0642 \u0643\u0644\u0647. \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0643\u0627\u0644\u0645\u0644\u062d \u0623\u0648 \u0627\u0644\u0628\u062a\u0631\u0648\u0644. \u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0644\u0643\u0646 \u0635\u062f\u0649 \u0623\u0636\u0639\u0641.<\/p>\n <\/div>\n <div class=\"target-card\">\n <div class=\"target-title\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062a\u0645\u0627\u064a\u0632 (\u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a)<\/div>\n <p>\u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u062f\u0629 \u0642\u0637\u0627\u0639\u0627\u062a \u0628\u0639\u0631\u0648\u0636 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0643\u0644 \u0645\u0646\u0647\u0627. \u064a\u0631\u0641\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0643\u0646 \u064a\u0632\u064a\u062f \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0645\u062b\u0627\u0644: \u062a\u0648\u064a\u0648\u062a\u0627 \u062a\u064f\u0642\u062f\u0651\u0645 \u0643\u0648\u0631\u0648\u0644\u0627 \u0648\u0644\u0643\u0632\u0633 \u0648\u0628\u0631\u064a\u0648\u0633.<\/p>\n <\/div>\n <div class=\"target-card\">\n <div class=\"target-title\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0631\u0643\u0651\u0632 (\u062e\u0627\u0635 \u0628\u0642\u0637\u0627\u0639 \u0648\u0627\u062d\u062f)<\/div>\n <p>\u062a\u062a\u062e\u0635\u0635 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0648\u0627\u062d\u062f \u0648\u062a\u0633\u0639\u0649 \u0644\u062d\u0635\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a\u0647. \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f. \u062a\u0628\u0646\u064a \u062e\u0628\u0631\u0629 \u0639\u0645\u064a\u0642\u0629 \u0648\u0633\u0645\u0639\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u062a\u062e\u0635\u0635\u0647\u0627.<\/p>\n <\/div>\n <div class=\"target-card\">\n <div class=\"target-title\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0631\u062f\u064a (\u0627\u0644\u0645\u064f\u0634\u062e\u0635\u064e\u0646)<\/div>\n <p>\u062a\u064f\u0643\u064a\u0651\u0641 \u0627\u0644\u0639\u0631\u0648\u0636 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0635\u063a\u0627\u0631 \u062c\u062f\u064b\u0627. \u0623\u0635\u0628\u062d \u0645\u0645\u0643\u0646\u064b\u0627 \u0631\u0642\u0645\u064a\u064b\u0627 \u0639\u0628\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0645\u062b\u0627\u0644: \u062a\u0648\u0635\u064a\u0627\u062a \u0646\u062a\u0641\u0644\u064a\u0643\u0633 \u0648\u0623\u0645\u0627\u0632\u0648\u0646.<\/p>\n <\/div>\n <\/div>\n\n <p><strong>\u062b\u0627\u0644\u062b\u064b\u0627 \u2014 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0645\u0648\u0636\u0639: \u0627\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u0641\u0646 \u0645\u0639\u064b\u0627:<\/strong> \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0647\u0648 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u0645\u0633\u064a\u0631\u0629 \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629. \u0644\u064a\u0633 \u0627\u0644\u0645\u0647\u0645 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0639\u0646 \u0646\u0641\u0633\u0643 \u2014 \u0627\u0644\u0645\u0647\u0645 \u0645\u0627 \u064a\u0639\u062a\u0642\u062f\u0647 \u0639\u0645\u064a\u0644\u0643 \u0639\u0646\u0643. \u064a\u0642\u0648\u0644 \u0622\u0644 \u0631\u064a\u0633 \u0648\u062c\u0627\u0643 \u062a\u0631\u0627\u0648\u062a \u0641\u064a \u0643\u062a\u0627\u0628\u0647\u0645\u0627 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u00ab\u0627\u0644\u062a\u0645\u0648\u0636\u0639: \u0645\u0639\u0631\u0643\u0629 \u0639\u0642\u0644\u0643\u00bb (<span class=\"ltr\">1981<\/span>): \u00ab\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u2014 \u0628\u0644 \u0628\u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0628\u0639\u0642\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644.\u00bb<\/p>\n\n <p>\u0623\u062f\u0627\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a <strong>\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639<\/strong> (<span class=\"ltr\">Positioning Statement<\/span>) \u0627\u0644\u062a\u064a \u062a\u064f\u0644\u062e\u0651\u0635 \u0641\u064a \u062c\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629: \u0645\u0646 \u0623\u0646\u062a\u061f \u0644\u0645\u0646\u061f \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0643 \u0645\u062e\u062a\u0644\u0641\u064b\u0627\u061f \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0643\u0645\u0627 \u064a\u064f\u0642\u062f\u0651\u0645\u0647\u0627 \u0643\u0648\u062a\u0644\u0631 \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c (2018\u060c \u0635. 241):<\/p>\n\n <div class=\"pos-box\">\n <div class=\"pos-box-title\">\u0635\u064a\u063a\u0629 \u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639<\/div>\n <div class=\"pos-statement\">\n <div class=\"pos-label\">\u0627\u0644\u0635\u064a\u063a\u0629<\/div>\n \u0644\u0640 [\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641] \u0627\u0644\u0630\u064a [\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c \u0623\u0648 \u0627\u0644\u0641\u0631\u0635\u0629]\u060c \u0641\u0625\u0646 [\u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629] \u0647\u064a [\u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c] \u0627\u0644\u062a\u064a [\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0645\u0627\u064a\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629]. \u0648\u0639\u0644\u0649 \u0639\u0643\u0633 [\u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a]\u060c \u0641\u0625\u0646 \u0645\u0646\u062a\u062c\u0646\u0627 [\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629].\n <\/div>\n <div class=\"pos-statement\" style=\"margin-top:.8rem;\">\n <div class=\"pos-label\">\u0645\u062b\u0627\u0644 \u2014 \u0641\u0648\u0644\u0641\u0648<\/div>\n \u0644\u0639\u0627\u0626\u0644\u0627\u062a \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0648\u0633\u0637\u0649 \u0627\u0644\u0639\u0644\u064a\u0627 \u0627\u0644\u0645\u0647\u062a\u0645\u0629 \u0628\u0627\u0644\u0633\u0644\u0627\u0645\u0629\u060c \u062a\u064f\u0642\u062f\u0651\u0645 \u0641\u0648\u0644\u0641\u0648 \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0645\u0627\u0646\u064b\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u2014 \u0644\u0623\u0646\u0646\u0627 \u0646\u0628\u0646\u064a \u0633\u064a\u0627\u0631\u0627\u062a\u0646\u0627 \u062d\u0648\u0644 \u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0645\u0646\u0630 \u0661\u0669\u0662\u0667.\n <\/div>\n <\/div>\n\n <p><strong>\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0625\u062f\u0631\u0627\u0643\u064a\u0629:<\/strong> \u0623\u062f\u0627\u0629 \u0628\u0635\u0631\u064a\u0629 \u062a\u064f\u0648\u0636\u0651\u062d \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0639\u0644\u0649 \u0645\u062d\u0648\u0631\u064e\u064a\u0646 \u0623\u0633\u0627\u0633\u064a\u064e\u0651\u064a\u0646. \u0645\u062d\u0648\u0631 X \u0648\u0645\u062d\u0648\u0631 Y \u064a\u0645\u062b\u0644\u0627\u0646 \u0623\u0647\u0645 \u0628\u064f\u0639\u062f\u064e\u064a\u0646 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u2014 \u0643\u0627\u0644\u0633\u0639\u0631 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0623\u0648 \u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062b\u0631\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a. \u062a\u064f\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u00ab\u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a\u00bb \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0645\u0648\u0636\u0639 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0634\u063a\u0644\u0647 \u0645\u0646\u0627\u0641\u0633 \u0628\u0639\u062f.<\/p>\n <\/div>\n\n <!-- 3. \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a -->\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a<\/div>\n <h2 class=\"section-title\">\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 <span class=\"ltr\">STP<\/span> \u0643\u0627\u0645\u0644\u0629 \u0644\u0645\u0646\u062a\u062c \u062d\u0642\u064a\u0642\u064a<\/h2>\n\n <p>\u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u064a\u064f\u062f\u0631\u0651\u0628\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u0627\u0644\u0646\u0638\u0631\u064a \u0625\u0644\u0649 \u0648\u062b\u064a\u0642\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u0639\u0646\u062f \u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u062a\u0643\u0648\u0646 \u0642\u062f \u0623\u062a\u0642\u0646\u062a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0623\u0647\u0645 \u0641\u064a \u0623\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n <div class=\"exercise-box\">\n <div class=\"ex-header\">\n <div class=\"ex-icon\">\n <svg viewBox=\"0 0 24 24\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg>\n <\/div>\n <div class=\"ex-title\">\u062a\u0645\u0631\u064a\u0646 \u0665.\u0661 \u2014 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 <span class=\"ltr\">STP<\/span> \u0643\u0627\u0645\u0644\u0629 (\u0666\u0660 \u062f\u0642\u064a\u0642\u0629)<\/div>\n <\/div>\n <ol>\n <li><strong>\u0627\u062e\u062a\u0631 \u0645\u0646\u062a\u062c\u064b\u0627 \u0623\u0648 \u062e\u062f\u0645\u0629\u064b<\/strong> \u062a\u0639\u0631\u0641\u0647\u0627 \u062c\u064a\u062f\u064b\u0627 \u0641\u064a \u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u062d\u0644\u064a \u2014 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0646\u062a\u062c\u064b\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647 \u062d\u0627\u0644\u064a\u064b\u0627 \u0623\u0648 \u0645\u0646\u062a\u062c\u064b\u0627 \u062a\u0641\u0643\u0631 \u0641\u064a \u0625\u0637\u0644\u0627\u0642\u0647.<\/li>\n <li><strong>\u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/strong> \u0637\u0628\u0651\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0633 \u0645\u0646 \u0627\u0644\u0623\u0633\u0633 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 (\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u060c \u0646\u0641\u0633\u064a\u060c \u0633\u0644\u0648\u0643\u064a) \u0648\u0635\u0650\u0641 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0628\u062f\u0642\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0623\u0646 \u062a\u064f\u0643\u062a\u0628 \u0639\u0646\u0647\u0627 \u0631\u0633\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u064f\u062d\u062f\u062f\u0629.<\/li>\n <li><strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u064a\u062d\u0629:<\/strong> \u0637\u0628\u0651\u0642 \u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u062a\u0643 \u2014 \u0647\u0644 \u0647\u064a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u061f \u0643\u0627\u0641\u064a\u0629 \u0627\u0644\u062d\u062c\u0645\u061f \u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627\u061f \u0645\u062a\u0645\u0627\u064a\u0632\u0629\u061f \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0639\u0645\u0644\u061f<\/li>\n <li><strong>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641:<\/strong> \u0627\u062e\u062a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0645\u0646\u062a\u062c\u0643 \u0648\u0645\u0648\u0627\u0631\u062f\u0643 (\u0645\u0648\u062d\u0651\u062f\u060c \u0645\u062a\u0645\u0627\u064a\u0632\u060c \u0645\u0631\u0643\u0651\u0632\u060c \u0641\u0631\u062f\u064a) \u0648\u0645\u0631\u0651\u0631 \u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0628\u062b\u0644\u0627\u062b\u0629 \u0645\u0628\u0631\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629.<\/li>\n <li><strong>\u0627\u0644\u062a\u0645\u0648\u0636\u0639:<\/strong> \u0627\u0643\u062a\u0628 \u0639\u0628\u0627\u0631\u0629 \u062a\u0645\u0648\u0636\u0639 \u0643\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0644\u0639\u0644\u0627\u0645\u062a\u0643\u060c \u062b\u0645 \u0627\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u062a\u0645\u0648\u0636\u0639 \u0625\u062f\u0631\u0627\u0643\u064a\u0629 \u0628\u0633\u064a\u0637\u0629 \u062a\u064f\u0648\u0636\u0651\u062d \u0645\u0648\u0636\u0639\u0647\u0627 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u062b\u0644\u0627\u062b\u0629 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0639\u0644\u0649 \u0645\u062d\u0648\u0631\u064e\u064a\u0646 \u062a\u062e\u062a\u0627\u0631\u0647\u0645\u0627.<\/li>\n <li><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u062a\u0633\u0627\u0642:<\/strong> \u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0623\u0646 \u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u062a\u064a \u0635\u063a\u062a\u0647\u0627 \u062a\u0646\u0628\u0639 \u0641\u0639\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u062d\u062f\u062f\u062a\u0647\u0627 \u2014 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0641\u0633 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0644\u0634\u0631\u064a\u062d\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627\u060c \u0641\u0647\u064a \u0644\u064a\u0633\u062a \u062a\u0645\u0648\u0636\u0639\u064b\u0627 \u0628\u0644 \u0648\u0635\u0641 \u0639\u0627\u0645.<\/li>\n <\/ol>\n <\/div>\n <\/div>\n\n <!-- 4. \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 -->\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629<\/div>\n <h2 class=\"section-title\">\u0646\u0627\u064a\u0643 \u0645\u0642\u0627\u0628\u0644 \u0623\u062f\u064a\u062f\u0627\u0633: \u0645\u0639\u0631\u0643\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0641\u064a \u0633\u0648\u0642 \u0648\u0627\u062d\u062f<\/h2>\n\n <div class=\"case-study\">\n <div class=\"cs-brand\">Nike vs Adidas \u2014 \u0646\u0627\u064a\u0643 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0623\u062f\u064a\u062f\u0627\u0633<\/div>\n <div class=\"cs-sub\">\u0633\u0648\u0642 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u00b7 \u0642\u064a\u0645\u0629 \u0646\u0627\u064a\u0643 \u0627\u0644\u0633\u0648\u0642\u064a\u0629: <span class=\"ltr\">~170<\/span> \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u00b7 \u0642\u064a\u0645\u0629 \u0623\u062f\u064a\u062f\u0627\u0633: <span class=\"ltr\">~35<\/span> \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 (2024)<\/div>\n\n <p>\u0646\u0627\u064a\u0643 \u0648\u0623\u062f\u064a\u062f\u0627\u0633 \u062a\u0628\u064a\u0639\u0627\u0646 \u0641\u064a \u0627\u0644\u062c\u0648\u0647\u0631 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u2014 \u062d\u0630\u0627\u0621 \u0631\u064a\u0627\u0636\u064a\u060c \u0645\u0644\u0627\u0628\u0633 \u0623\u062f\u0627\u0621\u060c \u0645\u0639\u062f\u0627\u062a \u0631\u064a\u0627\u0636\u064a\u0629. \u0644\u0643\u0646 \u062a\u0645\u0648\u0636\u0639\u0647\u0645\u0627 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u062e\u062a\u0644\u0641 \u0627\u062e\u062a\u0644\u0627\u0641\u064b\u0627 \u062c\u0630\u0631\u064a\u064b\u0627\u060c \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u062b\u0645\u0646 \u0633\u0648\u0642\u064a \u0636\u062e\u0645.<\/p>\n\n <p><strong>\u0646\u0627\u064a\u0643<\/strong> \u062a\u0645\u0648\u0636\u0639\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u064b\u0627 \u062d\u0648\u0644 \u0641\u0643\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0627 \u062a\u062a\u063a\u064a\u0631: \u00ab\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u062f\u064a \u0648\u0627\u0644\u0625\u0631\u0627\u062f\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u00bb. \u0634\u0639\u0627\u0631\u0647\u0627 \u00ab<span class=\"ltr\">Just Do It<\/span>\u00bb \u0644\u064a\u0633 \u0648\u0635\u0641\u064b\u0627 \u0644\u0645\u0646\u062a\u062c \u2014 \u0647\u0648 \u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0641\u0644\u0633\u0641\u0629 \u062d\u064a\u0627\u0629. \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u064a\u0633\u062a \u00ab\u0645\u0646 \u064a\u0645\u0627\u0631\u0633\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629\u00bb \u2014 \u0628\u0644 \u00ab\u0645\u0646 \u064a\u0631\u0648\u0646 \u0623\u0646\u0641\u0633\u0647\u0645 \u0631\u064a\u0627\u0636\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0631\u0648\u062d \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u064a\u0645\u0627\u0631\u0633\u0648\u0627 \u064a\u0648\u0645\u064a\u064b\u0627\u00bb. \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0627\u064a\u0632 \u0627\u0644\u0646\u0641\u0633\u064a \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0647\u0648 \u0645\u0627 \u064a\u064f\u0628\u0631\u0631 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629.<\/p>\n\n <p><strong>\u0623\u062f\u064a\u062f\u0627\u0633<\/strong> \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u0627\u062e\u062a\u0627\u0631\u062a \u0645\u0646\u0630 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a \u062a\u0645\u0648\u0636\u0639\u064b\u0627 \u0645\u0632\u062f\u0648\u062c\u064b\u0627: \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0648\u0627\u0644\u0623\u0646\u0627\u0642\u0629 \u0627\u0644\u0639\u0635\u0631\u064a\u0629. \u00ab<span class=\"ltr\">Impossible is Nothing<\/span>\u00bb \u0648\u00ab<span class=\"ltr\">Adidas is All In<\/span>\u00bb \u2014 \u0631\u0633\u0627\u0626\u0644 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0637\u0645\u0648\u062d \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629. \u0634\u0631\u0627\u0643\u0627\u062a\u0647\u0627 \u0645\u0639 \u0643\u0627\u0646\u064a\u064a\u0647 \u0648\u064a\u0633\u062a (\u062e\u0637 <span class=\"ltr\">Yeezy<\/span>) \u0648\u0645\u0639 \u0628\u064a\u0648\u0646\u0633\u064a\u0647 (\u062e\u0637 <span class=\"ltr\">Ivy Park<\/span>) \u0643\u0627\u0646\u062a \u0642\u0631\u0627\u0631\u064b\u0627 \u062a\u0645\u0648\u0636\u0639\u064a\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627: \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0642\u0627\u0637\u0639\u064a \u0628\u064a\u0646 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u0648\u0636\u0629 \u0648\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0631\u064a\u0627\u0636\u0629.<\/p>\n\n <p>\u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u0643\u0644\u062a\u0627\u0647\u0645\u0627 \u0646\u0627\u062c\u062d\u062a\u0627\u0646 \u2014 \u0644\u0643\u0646 \u0628\u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0642\u064a\u0645\u0629 \u0645\u062f\u0631\u0643\u0629 \u0645\u062e\u062a\u0644\u0641\u0629. \u0646\u0627\u064a\u0643 \u062a\u0647\u064a\u0645\u0646 \u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0627\u0644\u062c\u0627\u062f\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0645\u064a\u0651\u0632 \u0623\u062f\u064a\u062f\u0627\u0633 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637\u0639 \u0628\u064a\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0627\u0631\u0639 \u0648\u0627\u0644\u0645\u0648\u0636\u0629. \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u062d\u062f \u2014 \u0644\u0643\u0646 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u062f\u0642\u064a\u0642 \u0635\u0646\u0639 \u0641\u0636\u0627\u0626\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u064a\u0633\u0645\u062d \u0644\u0643\u0644\u062a\u064a\u0647\u0645\u0627 \u0628\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u062f\u0648\u0646 \u062a\u062f\u0645\u064a\u0631 \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n\n <div class=\"cs-lesson\">\n <strong>\u0627\u0644\u062f\u0631\u0633 \u0627\u0644\u062c\u0648\u0647\u0631\u064a:<\/strong> \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u0627 \u064a\u064f\u0642\u0644\u0651\u0635 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u0633\u062a\u0647\u062f\u0641\u0647 \u2014 \u0628\u0644 \u064a\u064f\u0639\u0645\u0651\u0642 \u0646\u0641\u0648\u0630\u0643 \u0641\u064a \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645\u0647\u0627. \u0646\u0627\u064a\u0643 \u0648\u0623\u062f\u064a\u062f\u0627\u0633 \u0641\u064a \u0633\u0648\u0642 \u0648\u0627\u062d\u062f \u0644\u0627 \u062a\u0623\u0643\u0644 \u0625\u062d\u062f\u0627\u0647\u0645\u0627 \u0627\u0644\u0623\u062e\u0631\u0649 \u2014 \u0644\u0623\u0646 \u0644\u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0641\u0636\u0627\u0621 \u0630\u0647\u0646\u064a\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0641\u064a \u0639\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.\n <\/div>\n <\/div>\n <\/div>\n\n <!-- 5. \u0627\u0644\u0645\u0644\u062e\u0635 -->\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0645\u0644\u062e\u0635<\/div>\n <h2 class=\"section-title\">\u0623\u0628\u0631\u0632 \u0645\u0627 \u062a\u0639\u0644\u0645\u0646\u0627\u0647 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062e\u0627\u0645\u0633<\/h2>\n\n <div class=\"summary-box\">\n <ul>\n <li>\u0625\u0637\u0627\u0631 <span class=\"ltr\">STP<\/span> \u0647\u0648 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0623\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u2014 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062b\u0645 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062b\u0645 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0628\u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0639\u0643\u0633\u0647.<\/li>\n <li><strong>\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/strong> \u062a\u064f\u0642\u0633\u0651\u0645 \u0627\u0644\u0633\u0648\u0642 \u0628\u0623\u0631\u0628\u0639\u0629 \u0623\u0633\u0633: \u062c\u063a\u0631\u0627\u0641\u064a\u060c \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u060c \u0646\u0641\u0633\u064a\u060c \u0633\u0644\u0648\u0643\u064a \u2014 \u0648\u0627\u0644\u0623\u0641\u0636\u0644 \u062f\u0645\u062c \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u0633\u0627\u0633.<\/li>\n <li>\u0642\u0637\u0627\u0639 \u0633\u0648\u0642\u064a \u0645\u0641\u064a\u062f \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0643\u0627\u0641\u064a \u0627\u0644\u062d\u062c\u0645\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u060c \u0645\u062a\u0645\u0627\u064a\u0632\u064b\u0627\u060c \u0648\u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0639\u0645\u0644.<\/li>\n <li><strong>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/strong> \u0644\u0647 \u0623\u0631\u0628\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a: \u0645\u0648\u062d\u0651\u062f\u060c \u0645\u062a\u0645\u0627\u064a\u0632\u060c \u0645\u0631\u0643\u0651\u0632\u060c \u0641\u0631\u062f\u064a \u2014 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0633\u0648\u0642.<\/li>\n <li><strong>\u0627\u0644\u062a\u0645\u0648\u0636\u0639<\/strong> \u0644\u064a\u0633 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u2014 \u0628\u0644 \u0645\u0627 \u064a\u0639\u062a\u0642\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646\u0643 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n <li>\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0623\u062f\u0627\u0629 \u0643\u062a\u0627\u0628\u064a\u0629 \u0645\u062d\u062f\u062f\u0629: \u0644\u0645\u0646\u061f \u0645\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u061f \u0645\u0627 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0645\u0627\u064a\u0632\u061f \u0645\u0627 \u0627\u0644\u0645\u064a\u0632\u0629 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u061f<\/li>\n <li>\u0646\u0627\u064a\u0643 \u0648\u0623\u062f\u064a\u062f\u0627\u0633 \u062f\u0644\u064a\u0644 \u062d\u064a \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0645\u062a\u0645\u0627\u064a\u0632 \u0641\u064a \u0633\u0648\u0642 \u0648\u0627\u062d\u062f \u064a\u0635\u0646\u0639 \u0641\u0636\u0627\u0621\u064e\u064a\u0646 \u0644\u0627 \u064a\u062a\u0639\u0627\u0631\u0636\u0627\u0646.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n <!-- 6. \u0627\u0644\u0645\u0631\u0627\u062c\u0639 -->\n <div dir=\"rtl\" class=\"section\">\n <div class=\"section-tag\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/div>\n <h2 class=\"section-title\">\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n\n <ul class=\"ref-list\">\n <li>\n <div class=\"ref-num\">1<\/div>\n <div class=\"ref-body\">\u0643\u0648\u062a\u0644\u0631\u060c \u0641. \u0648\u0623\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u062c\u060c \u063a. (2018). <em>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629. \u0628\u064a\u0631\u0633\u0648\u0646. \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0633\u0627\u0628\u0639\u060c \u0635. 212\u2013247. \u2014 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0631\u062c\u0639\u064a \u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0640<span class=\"ltr\">STP<\/span> \u0628\u062a\u0641\u0627\u0635\u064a\u0644\u0647 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">2<\/div>\n <div class=\"ref-body\">\u0643\u0648\u062a\u0644\u0631\u060c \u0641. \u0648\u0643\u064a\u0644\u0631\u060c \u0643. (2016). <em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0639\u0634\u0631\u0629. \u0628\u064a\u0631\u0633\u0648\u0646. \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062a\u0627\u0633\u0639\u060c \u0635. 266\u2013296. \u2014 \u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u0639\u0645\u0642 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">3<\/div>\n <div class=\"ref-body\">\u0631\u064a\u0633\u060c \u0622\u0644 \u0648\u062a\u0631\u0627\u0648\u062a\u060c \u062c\u0627\u0643. (1981). <em>\u0627\u0644\u062a\u0645\u0648\u0636\u0639: \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0641\u064a \u0639\u0642\u0644\u0643<\/em>. \u0645\u0627\u0643\u063a\u0631\u0648 \u0647\u064a\u0644. \u2014 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0623\u0635\u0644\u064a \u0627\u0644\u0630\u064a \u0623\u0633\u0651\u0633 \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">4<\/div>\n <div class=\"ref-body\">\u062a\u0634\u064a\u0631\u0646\u064a\u0641\u060c \u0623. (2020). <em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062a\u0627\u0633\u0639\u0629. Cerebellum Press. \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0631\u0627\u0628\u0639\u060c \u0635. 98\u2013140. \u2014 \u0623\u0639\u0645\u0642 \u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">5<\/div>\n <div class=\"ref-body\">\u0648\u064a\u0646\u062f\u060c \u064a\u0648\u0631\u0627\u0645. (1978). \u0645\u0633\u0627\u0626\u0644 \u0648\u0641\u0631\u0635 \u0641\u064a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646. <em>\u0645\u062c\u0644\u0629 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u060c <span class=\"ltr\">15(3)<\/span>\u060c 272\u2013280. \u2014 \u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0641\u064a \u0623\u0633\u0633 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">6<\/div>\n <div class=\"ref-body\">\u062f\u064a\u0641\u064a\u0632\u060c \u0645. (1993). \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641. <em>\u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629<\/em>\u060c <span class=\"ltr\">27(2)<\/span>\u060c 17\u201332. \u2014 \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0641\u064a \u0634\u0631\u0648\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0639\u0651\u0627\u0644.<\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">7<\/div>\n <div class=\"ref-body\">\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648 \u2014 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <a href=\"https:\/\/hbr.org\/topic\/subject\/brand-management\" target=\"_blank\">hbr.org\/topic\/subject\/brand-management<\/a><\/div>\n <\/li>\n <li>\n <div class=\"ref-num\">8<\/div>\n <div class=\"ref-body\">\u0628\u064a\u0644\u062a\u0634\u060c \u062c. \u0648\u0628\u064a\u0644\u062a\u0634\u060c \u0645. (2021). <em>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c: \u0645\u0646\u0638\u0648\u0631 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062d\u0627\u062f\u064a\u0629 \u0639\u0634\u0631\u0629. \u0645\u0627\u0643\u063a\u0631\u0648 \u0647\u064a\u0644. \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0644\u062b\u060c \u0635. 58\u201389. \u2014 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/div>\n <\/li>\n <\/ul>\n <\/div>\n\n<\/main>\n\n<div class=\"day-nav\">\n <div>\n <a href=\"https:\/\/m-wagih.com\/blog\/marketing-roadmap-04\/\"><strong>\u2192 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0631\u0627\u0628\u0639<\/strong><\/a>\n <span>\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0643\u064a\u0641 \u064a\u062a\u062e\u0630 \u0627\u0644\u0646\u0627\u0633 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u061f<\/span>\n <\/div>\n <div>\n <a href=\"https:\/\/m-wagih.com\/blog\/marketing-roadmap-06\/\"><strong>\u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0633\u0627\u062f\u0633 \u2190<\/strong><\/a>\n <span>\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u062a\u0647<\/span>\n <\/div>\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062e\u0627\u0645\u0633 \u2014 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 | \u0645\u0633\u0627\u0631 \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 – \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0631\u0627\u0641 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062e\u0627\u0645\u0633 \u2014 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0625\u0637\u0627\u0631 STP \u00b7 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":3,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-8273","post","type-post","status-publish","format-standard","hentry","category-marketing-roadmap"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts\/8273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/comments?post=8273"}],"version-history":[{"count":5,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts\/8273\/revisions"}],"predecessor-version":[{"id":8278,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/posts\/8273\/revisions\/8278"}],"wp:attachment":[{"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/media?parent=8273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/categories?post=8273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m-wagih.com\/blog\/wp-json\/wp\/v2\/tags?post=8273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}